When we try to understand nature as it is, we value the nature of matter and the time we spend thinking to deal with what is not visible. And we imagined to create a space where could share the history of objects with people who consider the meaning a relationship about harmony between the objects and human.

Metaphor refers to the transfer of meanings by borrowing or imitating familiar things when explaining or reminiscent of something, and it is intended to approach the space where metaphors are performed by attaching the address of the building (PyeongChang 7-gil 32, Jongno-gu, Seoul).

Identities and graphic guideline (visual concept, brand name, logotype, signage, typography and layout for print matters, etc.)

Client: Al_Season