︎
Passage


projects


001. Jackson Chameleon
002. Blank Reading
003. Yan Jiang
004. Curioconnect
005. View From Outside
006. Kyungwoon Museum
007. The Furthest Away
008. Eternity and a Day
009. Made to Measure
010. Plasticity 02
011. Antenna
012. Death Valley
013. Apter
014. Stranger Than Matter
015. KiKi
016. TRDST
017. Sunset Fieldset
018. Muljilsegye
019. Unknown Witness 
020. Great Comfort
021. Plasticity 01
022. Perspective Implant Manual
      Through The Looking Apparatus
023. Point in Time
024. Metaphor32
025. A Collection of Everyday Life Objets
026. La Maison Unal
027. Time After Time
028. Recto Verso
029. Type Painting
030. Bingyan Wu

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Passage

Metaphor32



When we try to understand nature as it is, we value the nature of matter and the time we spend thinking to deal with what is not visible. And we imagined to create a space where could share the history of objects with people who consider the meaning a relationship about harmony between the objects and human.

Metaphor refers to the transfer of meanings by borrowing or imitating familiar things when explaining or reminiscent of something, and it is intended to approach the space where metaphors are performed by attaching the address of the building (PyeongChang 7-gil 32, Jongno-gu, Seoul).










Identities and graphic guideline (visual concept, brand name, logotype, signage, typography and layout for print matters, etc.)

Client: Al_Season