Passage is an office for graphic design and type design, founded in 2022 by Jinhee Kim. She shared her expertise by teaching typography and graphic design in Hankyong National University and Inha University in South Korea. Our work explores diverse facets of print and identity design, serving cultural institutions, businesses, and individuals. With a strong foundation in typography, we prioritize material selection to articulate conceptual narratives and respond to contextual challenges through refined visual language.

Identities
Publications
Printed matters
Brand guideline
Books
Typefaces
Posters
Art direction
Exhibition graphics
Websites
Signage
Wayfinding
Digital contents
Promotional merchandiser

Awards
    Grand Award: Stranger Than Matter, Best Book Design from Republic of Korea 2024, Korean Publishers Association, 2024   


Exhibitions
    Antenna-EXECAL Korea, Kote, 2023
    Vibrating Birds Handwritten Letter, Korean Society of Typography, 2022


Talks & Features
    Seeing Hangul and Latin Type Side By Side, Paju Typography Institute, 2025
    Approaching The Book as an Experimental Medium, Kaywon University of Art & Design, 2025
    Context, Concept and Typography, Hongik University, 2025
    The Ambiguity of Beauty and How Book Designers Confront It, Seoul International Book Fair(SIBF), 2024
    Interview: Journal of Project Room, 2024

A portfolio of selected projects and new project or collaboration enquiry is available on request

contact@passage.onl