︎
Passage


projects


001. Kyungwoon Museum
002. The Furthest Away
003. Eternity and a Day
004. Made to Measure
005. Plasticity 02
006. Antenna
007. Death Valley
008. Apter
009. Stranger Than Matter
010. KiKi
011. TRDST
012. Sunset Fieldset
013. Muljilsegye
014. Unknown Witness 
015. Great Comfort
016. Plasticity 01
017. Perspective Implant Manual
      Through The Looking Apparatus
018. Point in Time
019. Metaphor32
020. A Collection of Everyday Life Objets
021. La Maison Unal
022. Time After Time
023. Recto Verso
024. Type Painting
025. Bingyan Wu

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Passage

TRDST






TRDST is an online platform selling premium furniture brands in a clever and effortless way. The attitude to face the design product that fully considers the gaze of a person is the reflected idea within the identity. Identity refines exaggerated or decorative elements to practical and natural concise beauty. We were commissioned to design a new visual identity for the brand, incorporating a logotype, stationery and templates, and the art direction of a new website. The identity features to capture the look and thought of the Scandinavian modernism which is used more naturally in everyday life.
















The logotype is custom-designed based on Mercator which its design started by Dick Dooijes in 1957. And we found Atlas Grotesk to show concise but aesthetically considered features of Modernist grotesque. Atlas Grotesk is a typeface developed from Atelier Carvalho Bernau, a refined but brightly-impressed sans-serif with a relatively long ascender and short descender. The logotype designed slightly thicker overall than Atlas Grotesk, so it stands visibly apparent as logotype even its in small size. And the custom design of R and S letters added character elements and harmonizes with other letters. Symbols that can be used alone or as logotypes convey modules, drawings, and interiors concisely, with T, R, D, S, T inserted.
















Symbol, business card and postcard have the same size ratio.


















The identity establishes a new suite of logos, colour palette and typographic scheme for TRDST, applied across website and print. Also we developed on the design guidelines for the website and mobile.


Typeface for typography

ENG
Atlas Grotesk
Rima 
Untitled Serif

KOR
SD Sandol Gothic Neo1
Noto Serif
Pretendard 














Identity, design guideline, print and website (2022)

Brand Manual Book
Hard-cover folder, 48 pages

Business card, Postcard and Paperfolder


Client: CDF Bros Corporation
Collaboration for logotype, symbol and business card with Sohee Kim

Photography: Sol Studio