TRDST

TRDST is an online platform selling premium furniture brands in a clever and effortless way. The attitude to design products that fully consider the gaze of a person is the reflected idea within the identity. Identity refines exaggerated or decorative elements to practical and natural, concise beauty. We were commissioned to design a new visual identity for the brand, incorporating a logotype, stationery and templates, and the art direction of a new website. The identity features capture the look and thought of Scandinavian modernism, which is used more naturally in everyday life.

The logotype is custom-designed based on Mercator, whose design was started by Dick Dooijes in 1957. And we found Atlas Grotesk to show concise but aesthetically considered features of Modernist grotesque. Atlas Grotesk is a typeface developed by Atelier Carvalho Bernau, a refined but brightly-impressed sans-serif with a relatively long ascender and short descender. The logotype is designed slightly thicker overall than Atlas Grotesk, so it stands visibly as a logotype even in small size. And the custom design of the R and S letters added character elements and harmonizes with other letters. Symbols that can be used alone or as logotypes convey modules, drawings, and interiors concisely, with T, R, D, S, T inserted.

Symbol, business card and postcard have the same size ratio.

The identity establishes a new suite of logos, colour palette and typographic scheme for TRDST, applied across website and print. Also, we developed the design guidelines for the website and mobile.

Typeface for typography

ENG
Atlas Grotesk
Rima
Untitled Serif

KOR
SD Sandol Gothic Neo1
Noto Serif
Pretendard