︎
Passage


projects


001. Outer Heaven
002. Inside Other Spaces
003. Incident/Event
004. Our Shelter
005. Jackson Chameleon
006. Blank Reading
007. Yan Jiang
008. Curioconnect
009. View From Outside
010. Kyungwoon Museum
011. The Furthest Away
012. Eternity and a Day
013. Made to Measure
014. Plasticity 02
015. Antenna
016. Death Valley
017. Apter
018. Stranger Than Matter
019. KiKi
020. TRDST
021. Sunset Fieldset
022. Muljilsegye
023. Unknown Witness 
024. Great Comfort
025. Plasticity 01
026. Perspective Implant Manual
      Through The Looking Apparatus
027. Point in Time
028. Metaphor32
029. A Collection of Everyday Life Objets
030. La Maison Unal
031. Time After Time
032. Recto Verso
033. Type Painting
034. Bingyan Wu

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Passage

TRDST






TRDST is an online platform selling premium furniture brands in a clever and effortless way. The attitude to face the design product that fully considers the gaze of a person is the reflected idea within the identity. Identity refines exaggerated or decorative elements to practical and natural concise beauty. We were commissioned to design a new visual identity for the brand, incorporating a logotype, stationery and templates, and the art direction of a new website. The identity features to capture the look and thought of the Scandinavian modernism which is used more naturally in everyday life.
















The logotype is custom-designed based on Mercator which its design started by Dick Dooijes in 1957. And we found Atlas Grotesk to show concise but aesthetically considered features of Modernist grotesque. Atlas Grotesk is a typeface developed from Atelier Carvalho Bernau, a refined but brightly-impressed sans-serif with a relatively long ascender and short descender. The logotype designed slightly thicker overall than Atlas Grotesk, so it stands visibly apparent as logotype even its in small size. And the custom design of R and S letters added character elements and harmonizes with other letters. Symbols that can be used alone or as logotypes convey modules, drawings, and interiors concisely, with T, R, D, S, T inserted.
















Symbol, business card and postcard have the same size ratio.


















The identity establishes a new suite of logos, colour palette and typographic scheme for TRDST, applied across website and print. Also we developed on the design guidelines for the website and mobile.


Typeface for typography

ENG
Atlas Grotesk
Rima 
Untitled Serif

KOR
SD Sandol Gothic Neo1
Noto Serif
Pretendard 














Identity, design guideline, print and website (2022)

Brand Manual Book
Hard-cover folder, 48 pages

Business card, Postcard and Paperfolder


Client: CDF Bros Corporation
Collaboration for logotype, symbol and business card with Sohee Kim

Photography: Sol Studio