︎
Passage


projects


001. Blank Reading
002. Yan Jiang
003. Curioconnect
004. View From Outside
005. Kyungwoon Museum
006. The Furthest Away
007. Eternity and a Day
008. Made to Measure
009. Plasticity 02
010. Antenna
011. Death Valley
012. Apter
013. Stranger Than Matter
014. KiKi
015. TRDST
016. Sunset Fieldset
017. Muljilsegye
018. Unknown Witness 
019. Great Comfort
020. Plasticity 01
021. Perspective Implant Manual
      Through The Looking Apparatus
022. Point in Time
023. Metaphor32
024. A Collection of Everyday Life Objets
025. La Maison Unal
026. Time After Time
027. Recto Verso
028. Type Painting
029. Bingyan Wu

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Passage

TRDST






TRDST is an online platform selling premium furniture brands in a clever and effortless way. The attitude to face the design product that fully considers the gaze of a person is the reflected idea within the identity. Identity refines exaggerated or decorative elements to practical and natural concise beauty. We were commissioned to design a new visual identity for the brand, incorporating a logotype, stationery and templates, and the art direction of a new website. The identity features to capture the look and thought of the Scandinavian modernism which is used more naturally in everyday life.
















The logotype is custom-designed based on Mercator which its design started by Dick Dooijes in 1957. And we found Atlas Grotesk to show concise but aesthetically considered features of Modernist grotesque. Atlas Grotesk is a typeface developed from Atelier Carvalho Bernau, a refined but brightly-impressed sans-serif with a relatively long ascender and short descender. The logotype designed slightly thicker overall than Atlas Grotesk, so it stands visibly apparent as logotype even its in small size. And the custom design of R and S letters added character elements and harmonizes with other letters. Symbols that can be used alone or as logotypes convey modules, drawings, and interiors concisely, with T, R, D, S, T inserted.
















Symbol, business card and postcard have the same size ratio.


















The identity establishes a new suite of logos, colour palette and typographic scheme for TRDST, applied across website and print. Also we developed on the design guidelines for the website and mobile.


Typeface for typography

ENG
Atlas Grotesk
Rima 
Untitled Serif

KOR
SD Sandol Gothic Neo1
Noto Serif
Pretendard 














Identity, design guideline, print and website (2022)

Brand Manual Book
Hard-cover folder, 48 pages

Business card, Postcard and Paperfolder


Client: CDF Bros Corporation
Collaboration for logotype, symbol and business card with Sohee Kim

Photography: Sol Studio